Making brand intent tangible.

In the real world.

When purpose, behaviour, and form align, consistent cues build trust and the experience feels inevitable.

I help executive teams translate brand intent into customer behaviour across products, environments, and physical-digital touchpoints.

Aligning stakeholders and shaping the moments that build trust and commitment.

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Outcome-led engagements with clear milestones and decision gates.

Integrated work across product, space, and touchpoints, from concept through to rollout.

The Value I Bring

Faster alignment

Clearer decisions early, fewer rewinds, one buildable path.

Stronger experiences

Journeys that read clearly at a glance, reduce friction, reward attention up close.

Delivery confidence

Decision-ready artefacts and guidance that hold through rollout.

Teaser

How the work is structured.

Concept
Meaning

Interaction
Journeys

Interface
Clarity + craft.

Designed to keep intent coherent as it moves from strategy to real-world contact

 

Outcomes Delivered

  • 200% year on year footfall uplift

    Utopia Frankfurt

  • 500% wholesale order uplift

    Velcro Stayhold UK

  • National rollout with long-term in-store placement

    Samsung UK

  • Account wins

    Nintendo, Phiips Morris, L’Oreal, Audi, Clinique and more.

Engagements

Work framed around outcomes, with clear deliverables at each decision gate

  • Signal and Friction Audit

    FASTER ALIGNMENT:

    Clearer decisions early, fewer rewinds, one buildable path.
    A rapid diagnostic to clarify what is happening, where value is leaking, and what to do next. Delivered as a concise decision pack.

  • Interaction Architecture Sprint

    STRONGER EXPERIENCES:

    Journeys that read clearly, reduce friction, reward attention. A focused engagement to align stakeholders, map the journey, and define the experience system across concept, interaction, and interface. Producing build-ready guidance and decision gates.

  • Design Steward

    DELIVERY CONFIDENCE:

    Decision-ready artefacts and guidance that hold through rollout.

    Ongoing stewardship for teams shipping high-visibility work.

    Keeping intent intact as scope evolves and delivery reality changes

  • "Easy to work with, incredibly conciseness and always delivers excellent results. Lewis consistently produces great designs for our brands. The only hesitation I have in recommending Lewis to you, is that if you hire him, he will have less time to work on my projects."

    — Mark Goldsmith

    VELCRO

    Head of Global Product Marketing

  • "Lewis consistently went above and beyond while providing creative solutions for our team's in-store marketing efforts. He took the time to not only understand our brand and needs, but also the category and competitive markets. His display solutions were deployed in multiple markets, and he was very quick to address concerns and revisions throughout all engagements. I hope to get to work with Lewis again"

    —Brad Lipman

    SQUARE

    Global Retail Merchandising Manager

  • "Thoroughly enjoyed working with Lewis Always full of ideas and creativity when tackling retail point of sale solutions. His attention to detail and understanding of our needs helped deliver best in class executions across the UK. I wouldn’t hesitate to work with Lewis again!"

    —Brendan Bennett

    SQUARE

    UK Retail Manager

  • "Lewis was fantastic to work with and always delivered over and above any brief we gave him. He takes great pride in his designs and rightly so as the quality provided was always extremely high. A nice bloke too!"

    —Dom Lewis

    REMINGTON

    UK National Account Manager

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