Making brand intent tangible.

In the real world.

When purpose, behaviour, and form align, the experience reads clearly, builds trust, and converts with less effort.

Book a short call
Outcomes
Engagements
Proof

I help executive teams translate intent into customer behaviour across:

Products, Environments, and Physical–Digital Touchpoints.

Aligning stakeholders and shaping the moments where people decide to:

Trust, Engage, and Buy.

Integrated work for Global Brands, from concept through to rollout.

Crystal clear governance:

  • One Executive Sponsor + One Delivery.

  • Gated Owner Decision Packs.

  • Change Notes to manage scope and protect intent.

The outcomes delivered.

  • 200% year on year footfall uplift.

    Utopia Frankfurt.

  • 500% wholesale order uplift.

    Velcro Stayhold UK.

  • National rollout with long term instore placement

    Samsung UK.

  • Showcase and Global Product Launches

    Nintendo, Philips, LG, Mile, Phiips Morris International.

  • Account wins.

    Including Nintendo, Phiips Morris International, L’Oreal, Audi, Estee Lauder & more.

The value delivered.

  • Faster alignment

    Clearer decisions early. Fewer rewinds. One buildable path.

  • Stronger experiences

    Journeys that read clearly at a glance, reduce friction and reward attention up close.

  • Delivery confidence

    Decision-ready artefacts and guidance that hold through rollout.

Book a short call

The structure.

  • Concept

    What it means and why it matters.

  • Interaction

    How behaviour moves through the journey.

  • Interface

    The cues, clarity, and craft people actually experience

A framework to keep intent coherent as it moves from strategy to real world contact.

Engagements.

Framed around outcomes, with clear deliverables at each decision gate.

  • Signal and Friction Audit

    Faster Alignment:

    Best for:

    Unclear performance, mixed stakeholder opinions, drift, or “we need a reset” moments.


    You get:

    A concise Decision Pack clarifying what’s happening, where value is leaking, and what to do next.

  • Interaction Architecture Sprint

    Stronger Experiences:

    Best for:

    Launches, new formats, high-visibility touchpoints, or replatforming a customer journey.


    You get:

    Stakeholder alignment, mapped behaviour flow, and an experience system across concept / interaction / interface.

    Delivered with build-ready guidance and decision gates.

  • Design Steward

    Retainer:

    Best for:

    Teams shipping continuously where scope evolves and delivery reality changes.

    You get:

    Ongoing stewardship to protect intent, reduce rework, and keep decisions moving.

Trusted by Global teams

to deliver clarity and confidence.

  • "Easy to work with, incredibly conscientious and always delivers excellent results. Lewis consistently produces great designs for our brands. The only hesitation I have in recommending Lewis to you, is that if you hire him, he will have less time to work on my projects."

    — Mark Goldsmith

    VELCRO

    Head of Global Product Marketing

  • "Lewis consistently went above and beyond while providing creative solutions for our team's in-store marketing efforts. He took the time to not only understand our brand and needs, but also the category and competitive markets. His display solutions were deployed in multiple markets, and he was very quick to address concerns and revisions throughout all engagements. I hope to get to work with Lewis again"

    — Brad Lipman

    SQUARE

    Global Retail Merchandising Manager

  • "Thoroughly enjoyed working with Lewis Always full of ideas and creativity when tackling retail point of sale solutions. His attention to detail and understanding of our needs helped deliver best in class executions. I wouldn’t hesitate to work with Lewis again!"

    —Brendan Bennett

    SQUARE

    US Retail Partner Manager

  • "Lewis was fantastic to work with and always delivered over and above any brief we gave him. He takes great pride in his designs and rightly so as the quality provided was always extremely high. A nice bloke too!"

    — Dom Lewis

    REMINGTON

    UK National Account Manager

Let’s get started.

If you have an upcoming pitch, a high-visibility launch, or a customer experience that needs to work harder, I’d welcome a conversation.

Book a short call